About Ornavie: built on the shop’s real piece.

About Ornavie · Updated 1 November 2026

Ornavie turns an Indian jewellery shop’s real piece into AI-styled model photos, a catalogue customers open from WhatsApp, and story reels.

What does Ornavie do?

Ornavie is a web-based content studio for Indian jewellery shops. A shop starts with a photograph of a real piece and gets model photographs, a catalogue customers open from WhatsApp, and short story reels. The shop approves every result and decides what customers see.

Ornavie is software for jewellery shops. The jewellery pictured on this website is demonstration material, not stock offered for sale by Ornavie.

Why is Ornavie different from other AI photo apps?

Most AI photo apps stop at a pretty picture. A jewellery customer is not buying a picture; she is buying the piece, its weight and its price. Ornavie is built around that piece.

1. Every model is told to copy your piece. Ornavie gives each AI model your photograph, a close-up of every piece in it, how many pieces there are, where each one sits and its true size, with one instruction: wear exactly this. It never describes your design in its own words, so it cannot talk the model into a different one.
2. The real photo travels with the AI photo. The catalogue labels every AI-styled photograph and shows your own photograph of the piece beside it when you choose. Close-ups are cut from the largest stored photograph and enlarged at most two times, so they show the piece’s real detail, never invented detail.
3. The facts come from the jeweller, never from AI. Karat, weight and HUID are entered by the shop. The AI does not write them.
4. The price comes from your own gold rate. You set today’s rate for each karat and your making charge. The catalogue works out the price line by line: metal, making and 3% GST. A rate is valid for the hours you set; once it lapses, the catalogue stops showing a price instead of showing an old one.
5. One piece, every channel. The same approved photographs feed the catalogue in English, Hindi, Tamil and Bengali, the story reels, and a marketplace export: one JPEG per photograph, named by design code, with a listing sheet for marketplaces such as Amazon, Myntra and Meesho.

How do you get the best photograph?

Choose the quality tier: Pro, Max or Ultra, with exports up to 4096 pixels. Ask for more than one photograph from each model and keep the best. Compare it with your piece and approve it. Only approved photographs reach your customers.

See it on your own jewellery. Your first workspace includes 10 credits: bring a piece you know by heart and judge the result yourself.

Is it safe to publish?

• Labelled. AI-styled photographs carry a visible label in the catalogue. Every delivered story reel records its AI origin in the file (the IPTC digital source type that Instagram reads for its “AI info” label), and its post copy keeps the disclosure. That is what India’s rules on AI-generated content ask for.
• Approved. A shop can require an owner’s approval before staff publish a piece. Only owners, managers and publishers can show a reel on a catalogue page.
• Private. Your photographs go only to AI providers that are listed as not collecting user data.

Who is it for?

Indian jewellery shops that sell through conversations: a customer forwards a necklace to her family, asks about the weight and the rate, and comes to the counter. Ornavie gives that conversation a photograph worth forwarding and the facts to go with it.

Read about AI jewellery photography, catalogues customers open from WhatsApp and story reels, or see our product questions.

Contact the team

Use Contact sales in the navigation for a walkthrough. Our contact page contains support and grievance details, and our privacy notice explains how information is handled.